Top UK companies 'wasting millions on duff websites' claims report!

Friday, 24 May 2002 00:00

Alienation Digital has called on Scotland's top e-business suppliers and the enterprise community to stand up and create an accreditation scheme for the sector. The Glasgow based agency has identified a clear need for the business community to be given a simple way of differentiating the quality of work produced by those at different ends of the market.

Alienation has approached a number of e-business suppliers who have all expressed similar concerns. "The biggest problem in selling e-solutions is in convincing businesses of the real benefits of choosing an agency based on quality and not price," says Neil Barr, Managing Director of Alienation Digital. "Many businesses are disappointed by the Internet because they implemented poorly thought out and badly developed web strategies. Consequently they have had no return on their investment."

"The entry to market barrier is so low, that anyone with half an hours HTML training can call themselves a web designer. The difficulty many businesses have is they cannot immediately identify the difference between an e-business solution that has been well planned and where considerable effort has gone in to the detail, from one that was knocked up in a few hours," continues Neil Barr.

Alienation have implemented e-solutions for some of Scotland's top companies, including Scottish Enterprise, Forrest Furnishing and players further afield such as Swisscom. Finalists in last years Winners at the Web competition in the e-suppliers category, Alienation were chosen to develop this years W@W website and have two clients as finalists in this years competition.

Neil goes on to say "An e-business supplier of substance knows that a top class e-solution providing the client with the return on investment they should expect, involves a team of highly skilled individuals. Design, programming, usability and marketing are just some of the elements that go towards the right solution. Many agencies are selling their clients short with badly designed, badly programmed and impossible to use web sites that fail to deliver in the long term. A recent report (from Business2WWW and Porter Research) has shown that top UK companies are 'wasting millions on duff websites'!"

"The client themselves often cannot be blamed. It can be very difficult to spot the charlatans. This is why the industry needs to come together to create a scheme that identifies those producing solutions that not only work, but generate a return for the client."

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