A New Destination for If Only...
If Only… offer a wide range of luxury hotels and travel experiences in Arabia, Indian Ocean and South East Asia for customers who are looking for an indulgent holiday.
The new website had to reflect the If Only… brand as a premier provider of bespoke travel experiences and build on from the existing design to provide a visually stunning experience to visitors.
A Vacation Manager component was developed to give If Only… full control over the large number of hotels they offer and provided a centralised area for all hotel information to be stored and easily edited. The Vacation Manger has a number of filters that can be applied to the hotels to easily enable them to be featured in the Experiences section or placed as a Special Offer on the homepage.
A new interactive feature on the homepage developed for the website is the Hotel, Destination and Offer of the month Calls to Action. All managed from the Vacation Manager, they give visitors to the homepage a strong visual image and key information text to encourage them to engage further with the site.
The hotel pages use stunning photography which rotate on a banner at the top of the page. This gives visitors an exciting visual experience and a taster of both the hotel and destination. It is easy for If Only… to add more images to the hotel pages as images are automatically re-sized when uploaded to the component.
If Only… wanted to communicate more key messages to visitors to the website by having a Latest News feed on the homepage. This pulls through from the main News section to let visitors see the latest updates.
Tom Higgins, Marketing Manager of If Only… said: “Alienation has made our transition to a new web site as smooth as possible, providing solutions that not only make our own in-house input easier but also create an enhanced site that is more engaging to our customers. The luxury travel market is highly competitive and the potential audience includes many ‘cash rich , time poor’ individuals who need a service-intensive, bespoke answer to their holiday needs. The If Only... web site presents a comprehensive portfolio of holiday solutions through high quality imagery, informative content and consistently updated news, offers and resort information.”