Brief

Alienation Digital was selected by Real Radio and “Scotty” Brand (part of the Albert Bartlett family) to develop an intuitive Facebook application (app) to integrate with its existing radio campaign, to promote brand awareness in Scotland.

Albert Bartlett is the UK's leading grower and supplier of potatoes, who relaunched the "Scotty" Brand in 2010 across a wider range of Scottish products.

Solution

Alienation Digital developed a new Facebook app, which allows users to ‘Scotty Brand’ images of themselves and their friends, by adding traditional Scottish elements to pictures, such as bagpipes, a kilt, a ginger wig, etc.  The ‘Scottified’ image can then be shared with friends on Facebook.

This feature aims to engage consumers and attract attention to the fun tone and underlying values of the brand. In addition, the application will draw visitors to the “Scotty” Brand company Facebook page, thus enhancing its profile.

Results

Both Real Radio and Albert Bartlett are delighted with the new Facebook app, which looks set to massively enhance brand awareness.

Graeme McKellar, Senior Creative Writer at GMG Radio (Real Radio) said; "Thanks for a job well done – it was great working with you guys.  Your help, advice and expertise in what was possible with Facebook has really been invaluable."

“It has been great working with Real Radio and Alienation Digital to produce this app.  We are fairly new to the social media side of things, but we think this app is great fun and our customers will really enjoy using it.  It is good to see this kind of technology and communication used in the fresh produce category.”

John Hicks, Marketing Manager,
Albert Bartlett

1. 2011
   
2. facebook.com/getscottybranded/
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