Brief

Auchrannie came to Alienation looking for a website that is as unique as the resort, that could streamline the content, offer easy navigation while featuring all the resort facilities.

Solution

Alienation developed a visually appealing site that uses imagery throughout to give the audience a virtual experience of the stunning resort. A challenge for Alienation in developing a site with large imagery was to take into account the varying screen size of all the people viewing the site. The development team ensured the images would be scaled down proportionately and that anyone resizing their browser would see the image size change as fluidly as possible.

Results

The new website has helped enhance Auchrannie's reputation as a top Spa destination as the online presence is now much more in-line with the quality of the resort. The site continually performs well with an average of more than 700 visits every day (for the period April-Oct 2011) and is a key tool for the sales and marketing teams to promote the resort to it's full potential.

“Auchrannie is a unique resort on a unique island and so are our staff who have great personalities and a huge passion for what they do. We need this to be reflected in our new streamlined site, currently being revolutionised by the Alienation team who were carefully chosen by us for their obvious passion for their products. We’re looking forward with great anticipation to seeing our new site, up-dated and on trend, with easy navigation and great images of our special and unique brand.“

Claire Richardson, Sales & Marketing Manager,
Auchrannie

1. 2010 - Present
2. http://www.auchrannie.co.uk
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