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Changing the (hairy) face of men’s health

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Monday, 21 November 2011 16:07

Alienation Digital is the proud sponsor of Kaizen Active for Movember and their participation in the 5km MoRunning event at Glasgow Green.  Congratulations to all those who took part in the run and their wonderful moustaches!

Having worked closely with Kaizen Active to develop marketing and its digital strategy, as well as working on his own physique, Alienation’s Operations Director Martin Bryce brought Movember to Kaizen. Movember is a global movement, which aims to raise funds and awareness for men’s health, particularly prostate and testicular cancer, by encouraging men Lesley Anne McWhirteraround the world to grow moustaches during the month of November and get involved with fund-raising efforts. These men then become representatives for the cause, promoting men’s health issues wherever they go.

On Sunday 20 November Kaizen’s Mo Bros and Mo Sistas - Martin Bryce, Lynsey Humphries, Gordon McCrorie, Lesley Anne McWhirter, Stephen Morrison, Donna Muir, David Thompson, Paul Thompson, and Sam Turnbull – took to Glasgow Green in their Alienation Digital sponsored T-shirts to take part in a 5km run to further promote Movember 2011 and raise vital funds.

The team has already raised over £200 for Movember but with 9 days left in the month there is still every opportunity to get involved and help them out with this great cause. Visit the Kaizen Active Movember fundraising page here to donate!

Congratulations goes out to the whole team who performed incredibly, with special mention to Lynsey Humphries and Donna Muir who came away with second and third place for females respectively, our very own Martin Bryce coming in eighth overall, and Stephen Morrison smashing his own personal best. Fantastic results for a fantastic cause!

Kaizen Active MoRunning team

Martin Bryce, Operations Director at Alienation Digital, said; “Movember offers an excellent opportunity to change the face of men’s health and raise much-needed awareness of critical health issues. We are delighted to be involved with such a great cause and to have Alienation Digital as Kaizen Active’s official sponsor.”
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