Publication: Daily Mail & Mail Online
Date: 29 December 2012
The Mail Online reports on the fascinating story of Kieran Maxwell, a 14 year old boy from County Durham, who lost his leg to cancer in 2010 and the pro bono work on his new website by Glasgow & London digital agency Alienation Digital.
After hearing about Kieran Maxwell and his family's campaign to raise the required £25,000 to purchase custom made specialist prosthetic limbs to support him on his mission to the Rio 2016 Paralympic Games, Alienation Digital requested permission to provide its services to help boost the campaign's awareness and donations.
Alienation Digital's experts provided branding, digital strategy services, web design, specialist web development, digital marketing and management free of charge to the Kieran Maxwell Fund. As well as developing the bespoke new Kieran Maxwell Fund website the digital agency also streamlined communications across channels, creating a branded new Facebook page, which has already accrued 429 'likes' (as of 3 January 2013). The new site is an important marketing tool for the charity and has already supported an increase in donations.
You can visit the Kieran Maxwell Fund at www.kieranmaxwell.com.