Client Login
Staff Login
Search engine optimization and digital marketing

Digital Marketing Management

 Print E-mail

Digital Marketing Planning & Strategy


Alienation looks to determine the following:
  • Is there an online market for the products and services you provide?
  • What search terms are users entering to find these products and services and how often are they using them?
  • How much competition is there for the detailed search terms?
Our approach to search marketing begins with keyword research and analysis to find the most appropriate search terms for the marketplace. We investigate the relative search engine returns for these keyphrases, which involves analysing the number of competing pages in the indexes and the effectiveness of the search engine optimisation of these listed competitive pages. We will then qualify this initial list by evaluating the websites of offline and online competitors, particularly those competing for the same search marketing keyphrases.

As part of an Internet marketing strategy, Alienation will provide a keyphrase plan that will be based around your brand. Using the keyphrase plan, we provide guidelines for the creation of site content. Additional recommendations will be made as to the most cost effective route to take and analysis of the existing or old website (if there is one) will form part of the initial benchmark report.

Analysis of Digital Marketing Progress


A critical element of the success of any Internet marketing project is in the monitoring and evaluation of results. Accessing suitable statistics is vital in assessing the effectiveness of any Internet marketing activity. All our websites include automatic integration with the free Google Analytics service and access to detailed hosting statistics.

Ongoing reporting, measurement and analysis of your website's performance can be provided by Alienation. Digital marketing management would cover the creation, or setting up, of any new internet marketing activity. Reporting will provide you with the appropriate marketing intelligence and analysis to help you evaluate the success of the website and any implemented search marketing activities. We can also produce a short email report every month, highlighting the key successes of the previous month’s activity with recommendations for improvements or new campaigns in the coming months.

Read more about our digital marketing services:

Search Engine Marketing (SEM)

Alienation provides organic search engine optimisation (SEO), pay per click advertising (PPC) and link building strategy.

Social Media Optimisation (SMO)

Alienation enhances our clients' online networks through social media optimisation (SMO) and online reputation management (ORM).

Email Marketing

Alienation implements email advertising campaigns as part of the wider internet marketing process.
 
Glasgow: +44 (0)141 33 11 323
London: +44 (0)20 7681 4069