Digital Marketing

Be Heard. Listen. Learn.

ILLU 8

Our digital marketing team turns ideas into strategies and executes strategies as campaigns. We work with clients to develop brand positioning and tone of voice, and integrate with offline marketing to deliver your message in the online space. We view an organisation's online presence as a network of activity, including all things digital from advertising to websites and the social space.

Our approach to digital marketing joins up this network, providing multiple touch-points to connect people to your brand. Taking care of your customers' needs every step of the way.

Pre Project Research

The first crucial step before we begin any project is to research your business, your customers and the competitive marketplace. One of the great benefits of digital marketing is the vast amount of data available, which enables us to listen to the needs of your target audience through the keywords they search for, their interests on facebook and the things they talk about on twitter.

Your online competitors are the websites that your customers find first, whether they can live up to your level of service or not. Therefore, choosing the right keywords and ad targeting is essential. It is this that will ensure you will get a real return on your investment in the digital space.

Acquisition, User Experience and Loyalty

Our digital marketing approach places an emphasis on three stages in the lifecycle of your online audience members:

  1. Acquisition: The activity that brings people to your site in the first place.
  2. User Experience: Making your site enjoyable to visit, easy to use and fun to share.
  3. Loyalty: The spark that keeps people coming back for more.

Using this approach, we develop campaigns which fulfil the requirements of your customers at every stage, ensuring it's you they find when they search Google, when they browse online, and when you have something new to tell them.

Ongoing Digital Marketing

Taking care of business for the long term, our ongoing digital marketing helps clients continuously generate success from their online presence. We tailor our online marketing to the needs of each individual client, responding to changes in their business and capitalising on new marketing opportunities.

Here is a selection of the marketing channels we manage for our clients on an ongoing basis:

Acquisition
User Experience
Loyalty
  • Search Marketing
  • Display Advertising
  • Social Media Presence
  • Online PR
    • Storyboarding
    • Content and Imagery
    • User Generated Content
    • Web Copywriting and SEO
    • Targeted Email Marketing
    • User Journey Analysis
    • Measuring Performance
    • Testing and Iteration

    Knowledge Transfer

    We have developed a series of training sessions for clients on subjects such as copywriting for the web, search engine optimisation, managing online advertising campaigns, and using Google Analytics.

    This approach has helped our clients to upskill their internal teams so that we can work together to achieve our collective goals and objectives. Training our clients in online marketing skills allows us to focus on the areas where we can add real value as an agency.

    How Digital Changes Everything