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Facebook Marketing |
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With a growing population of over 800 million users, Facebook presents new opportunities to create highly targeted, relevant and accessible marketing communications, whilst encouraging customers to act as brand advocates for your company. Alienation Digital’s experts in Facebook Marketing, London and Glasgow, offer a full range of services from Facebook Shop design and development through to Platform integration. Every organisation will require varying degrees of Facebook Marketing to meet their specific business needs. Alienation can develop a custom strategy incorporating some or all of the elements described below to enhance your organisation’s social media marketing and overall online presence: Facebook PagesAlienation can help you to design a custom, branded Facebook Page to act as a social website for your organisation and generate an active online commuity. This page can then help promote news, shows, products, and more, enhancing awareness and engagement, whilst also directing increased traffic to your website. Facebook CommerceFacebook commerce, often referred to as ‘f-commerce’, is the application of ecommerce solutions to sell through Facebook. F-commerce is not something you can afford to ignore - by 2015 50% of all online sales are predicted to be generated via social networks and mobile applications. Alienation Digital can provide a full range of Facebook Commerce solutions to meet your business needs. These include:
Facebook AppsWith experience in Facebook app development, Alienation’s team of designers and developers can create bespoke Facebook applications to drive traffic to your website or Facebook Page, increase brand awareness, engage your target audience, or help promote a new product launch. Take a look at some of examples of our Facebook app development work. Facebook AdvertisementsFacebook Ads allow companies to promote their message to those they wish to communicate with, by identifying segments of Facebook users according to a number of criteria. These Ads can be paired with actions users have taken, i.e. ‘liking’ or ‘sharing’ content, and published in their News Feed, affecting the ads that a user’s friends will consequently see. Alienation can help to identify relevant markets to target, create optimised copy and design unique Facebook display advertisements, to promote sales through both ecommerce and f-commerce channels. Sponsored StoriesSponsored Stories are a paid form of Facebook marketing which can be used to highlight posts or stories so as to increase the chance that your target audience will see them. They work by promoting stories in relation to a page’s or user’s activities (posts, comments, shared stories etc) to those they are connected to via their News Feed. As an organisation you can pay to show the activity as a Sponsored Story when someone ‘likes’ or comments on a page or post, when a user ‘checks in’ to a location, when someone responds to a page’s event or question, or when someone plays a game or uses an app. Alienation can help you to get the most out of your Sponsored Stories by promoting the organic connections and activities between your company and individual users. Facebook PlatformAlienation’s team has experience integrating Facebook social plugins and other Platform tools with client’s websites in order to extend the social experience of your website, increase the reach of your marketing communications, drive brand and product awareness, and maximise on customer insights surrounding the user journey and purchase behaviour. If you want to increase sales and enhance brand awareness through efficient social media marketing contact our experts in Facebook Marketing, London & Glasgow, on 0131 33 11 323 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it |
