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Google Blurs the Lines Between Social Media and Search |
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| Written by Scott Fraser |
| Monday, 21 February 2011 16:09 |
 Over the last few years, social media has been granted more and more weighting in Google search results and last week’s announcement to integrate social media along with the main search has given many brands something to consider. Recommendations from friends, complete with an image to draw attention to the result will now be included in the main Google search results page. For example, if you search “shoes” and a friend has shared a relevant link or ‘liked’ something on Facebook, their update will be included in the search. Word of mouth has always been a powerful marketing tool and a recommendation from a friend or respected celebrity can be worth a lot more than a high profile advertising campaign. It remains to be seen how users will interact with the changes to the search results but it will be hard to ignore the social activity of friends if it is included in the main search. Brands that have been slow to embrace social media or have failed to invest time and resource into maintaining it will now have to rethink their position as a strong social media presence is becoming as important as a high rank in a search engine. Comments (1)
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On the other hand I have been greatly impressed what Blekko (