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The Devil is in the Detail
"Brilliant design. Easy to access staff for feedback. Clear
development process. Delivered an excellent site to a
demanding timescale. Made me look good!"
Joe MacIntyre - Fife Council.
Hamilton Park Races Ahead |
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Our web designers developed a concept that communicates the prestige and quality of the venue through prominent photography supported by a refined graphical style. Interactive features include video streaming from Racing UK, a background that transforms to suit the time of day, and an owners’ league table.  Several months after the site’s launch, the client advised us that the feedback has been hugely positive. The racecourse’s customer base is reportedly finding the new website informative and useful, and as a result a significant increase in wedding enquiries can be observed. The client compared the 8 month period between February and September 2007 with that of 2009, which produced some very encouraging statistics. It was found that total visitors to the site increased by over 40%, whilst online bookings and enquiries increased by 50% and 60% respectively. Kirsty Reynolds, Commercial Executive at the racecourse, is delighted with the results: “I would just like to thank all the team at Alienation for making our site such an amazing and important marketing tool for Hamilton Park Racecourse. It is exactly what we were looking for and already we have people complimenting it – great work!” |
