Inside Alienation
Enhanced Campaigns - Managing the Multi-Device Madness
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- Category: Innovation
- Created on Friday, 17 May 2013 08:25
- Written by Cat Leaver
In February 2013 Google announced new enhanced campaigns, an upgrade to AdWords that aims to create more efficient and effective campaigns in today’s multi-device and cross-platform digital world. This week Google is launching its Upgrade Centre and by 22 July 2013 all current AdWords campaigns will be updated to enhanced campaigns. So, what does this mean for your organisation and online advertising?
Five Facebook Faux Pas
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- Category: Blog
- Created on Wednesday, 15 May 2013 08:30
- Written by Dav McKenzie
Facebook has come a long way over the past 9 years. From humble beginnings as a network for Harvard students, it has now grown to become a global giant and an omnipresence of the online world.
Got the Message? - Effective Email Marketing
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- Category: Blog
- Created on Friday, 10 May 2013 08:30
- Written by Cat Leaver
A study by ExactTarget in 2012 showed that 77% of consumers prefer to receive marketing messages via email. In fact, Econsultancy reports that email marketing is the channel offering the strongest ROI for marketers, second only to search engine optimisation (SEO). But are you making the most of email marketing? This blog provides our top tips to create an email strategy that delivers.
Top Telecommunications Testing Technology
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- Category: Project Launch
- Created on Wednesday, 08 May 2013 08:30
- Written by Cat Leaver
Based in Linlithgow, Calnex is a global leader and innovator in test and measurement solutions of Ethernet synchronisation and OAM technologies. With a team based all over the world and an impressive international client list the company required a web presence that effectively communicated its success and vision, in order to continue to grow and establish itself as the market leader.
The Culture of Technology - Part 2
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- Category: Innovation
- Created on Tuesday, 07 May 2013 08:25
- Written by Cat Leaver
The second in our series of 'The Culture of Techology' blogs from our Head of Innovation, Hadrien Jouet, looks in more detail at his experience in South Korea and observations about how this culture uses digital technology.
Suite Dreams
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- Category: News items
- Created on Friday, 03 May 2013 09:27
- Written by Cat Leaver
In the fast moving business of hotel management and marketing one of the key challenges is understanding the constantly shifting needs of travellers. A challenge well understood by seasoned professional Yvonne Seator, Group Marketing Manager at one of Europe’s fastest growing hotel management companies, BDL Management.