Inside Alienation
We Want Different Things - Google Ends Affiliate Relationships
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- Category: News items
- Created on Wednesday, 17 April 2013 10:15
- Written by Cat Leaver
In an official statement posted on the Google Affiliate Network (GAN) blog yesterday, the internet giant cited a desire to invest in cost-per-action channels other than affiliate marketing as the driving force behind the decision to wind down the platform.
Tag – You’re It!
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- Category: Project Launch
- Created on Monday, 15 April 2013 15:31
- Written by Cat Leaver
Alienation Digital is thrilled to announce the launch of the stunning new responsive Tag Games website.
What is Affiliate Marketing?
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- Category: Blog
- Created on Friday, 12 April 2013 09:50
- Written by Cat Leaver
Legend has it that the first ever affiliate marketing campaign was launched by Amazon way back in 1996. With blogs and deals forums beginning to take the Internet by storm, the online giant recognised that sites such as these were referring buying traffic to Amazon and they wanted to exploit this further. They began incentivising the bloggers with commission - paying them each time their traffic converted into a sale - and affiliate marketing was born.
Collaboration at its Centre
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- Category: Project Launch
- Created on Thursday, 11 April 2013 11:07
- Written by Cat Leaver
We’re pleased to support the launch of the National Centre for Universities & Businesses (NCUB) with a bold new website and digital strategy.
Celebrating Outstanding Scottish Businesses
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- Category: News items
- Created on Wednesday, 10 April 2013 10:08
- Written by Cat Leaver
After receiving a personal invite from the prestigious Scottish Business Awards judging panel, made up of some of the biggest names in Scottish Business including Sir Tom Hunter, Owen Kelly and Jane Wood, Alienation Digital is thrilled to have been shortlisted for 'Online Business of the Year' at this year's The Scottish Business Awards.
The Proof is in the Pudding
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- Category: News items
- Created on Friday, 05 April 2013 08:00
- Written by Cat Leaver
The next in our series of insightful client features, this article looks at luxury brand Condor Cycles and how they approach marketing to engage their audience online and off, and promote a personalised user experience.