|
 |
 |
|
Alienation was selected as the digital partner to Montgomery Litho Group (MLG) to communicate the broad scope of MLG's services within a
clear and concise web presence. The site had to effectively engage
all of MLG’s customers, and potential customers, in an informative yet
exciting way.
MLG is more than just a print company: It offers a complete range of services from logistics and stock management, to printing, die cutting and binding. Its people and quality of service make MLG one of the top print houses in Scotland, and this has allowed the business to grow into markets across the UK and abroad.
We provided MLG with a full range of services including web design, web development and digital marketing, and developed a state-of-the-art, bespoke site.
We created a banner, designed to instantly impress, which the visitor can hover over to find out more about any of the services MLG offers. We also provided digital marketing – assisting the client in optimising search terms and monitoring keyword research.
The MLG project utilised our multi-site manager extension and as a result, two new sites are now in development for other areas of the group: Hunter & Foulis and MLG Marketing Solutions.
We are now pleased to inform our client that visitor numbers and organic searches have increased significantly. Six months after the site’s launch, visitor numbers are up 271%. Further, our search engine optimisation has resulted in a total 1088% increase in organic searches, since the first month.
|
|
|
|
|
Alienation Digital was selected to design a new website which will help Voluntary Service Aberdeen (VSA) to
continue providing support to thousands of people by making its
resources available and accessible online.VSA is a leading charity working to help build a caring and inclusive community for the people of Aberdeen in Scotland.
Inaugurated in 1870, VSA has since evolved to continue meeting the changing needs of the local community.
The new website has been built with ease of access and usability in mind. Clean lined styling has been used with a colour palette that complements the brand. The design style evolved from VSA’s print material into an online presence which integrates features such as an online scrapbook and events calendar, designed to make the site more interactive and appealing.
At the time of the site's launch, David McCready, ICT Co-ordinator at VSA, said “Alienation is an excellent development company who communicated well from the start of the project through to completion. They took a very professional approach to the project and explained each stage in detail. Alienation’s creative design was impressive and had considerably more flair than other developers we considered. The project ran to schedule on Alienation’s side and we are very happy with the final outcome.”
Six months on, and David continues to be impressed with the new site: "We have received some fantastic feedback about our new website, and are delighted to observe an increase in volunteers and donations to the charity since its launch."
|
|
|
|
|
Carnbooth House approached Alienation Digital to design and develop a web presence
that would live up to the elegance of its location and attract new
visitors to the hotel. Carnbooth is a magnificent, luxury hotel set within the idyllic country setting of Carmunnock. Surrounded by breathtaking grounds, it is hard to believe that this hotel is only five miles from Glasgow.
The final design communicates the luxurious nature of the hotel through rich imagery and sumptuous use of colour, inviting the visitor to explore the site, and encouraging them to want to learn more.
Intuitive navigation makes it as easy as possible for the user to find their way around the site, to book one of the eight luxurious suites, reserve a table in the restaurant, or a organise a conference suite for a business event.
The room booking system has also been launched and we have added more stunning photography to the site to show the hotel in its full splendour.
It is now almost 10 months since we launched the Carnbooth site, and we have just carried out a full review of its progress. Visits to the site have steadily increased month-on-month, and comparing this month’s visitor numbers to those of our first month, we are hugely encouraged by the 338% increase we can now report. |
|
|
|
|
In 2009, Vango approached Alienation Digital seeking a new web
platform that could take the brand ahead of the competition in 2010 and
beyond. The camping specialist was established in the West of Scotland and is part of the AMG Group. A forward-thinking company with a 40-year heritage, Vango is known for quality products that are essential for outdoor use.
The cornerstone of the new site is an interactive product search function showcasing the comprehensive product offering from Vango. This impressive functionality gives visitors to the site the ability to narrow their product search down to colour, capacity and other key features, thus making it simple for shoppers to find what they are looking for and compare products.
The interactive theme continues throughout the site. It is used to introduce visitors to various team members, and Alienation has also created a news feed on the homepage where visitors can see the latest updates. The client is increasing its web presence through social media by connecting with visitors through Facebook and Twitter. YouTube features information about products, with a series of short films pending that will show customers how best to pitch their Vango tent.
Scott Beveridge, AMG Group Creative Manager, believes the new website is a revolution:
“As a business, Vango strives to put our customer at the centre of our online marketing philosophy, and as a market leader, we insist on setting ourselves apart from the competition. Alienation helped us deliver on that promise. From the first meeting, Alienation understood what we were about as a brand, how important design was to our business and enhanced how online technology can help advance our consumer offering. The finished result was a website which has raised the bar for an entire industry.”
Alienation looks forward to building on the success of the Vango site,
using the Vango platform to create a new Lichfield site, along with
other brands in the group. |
|
|
|
|
Maclay Inns’ premises share a mission to provide ‘a quality pub experience for everyone’ and, following a competitive tender process, the team at Alienation Digital was tasked to communicate this ethos online.
By focusing on accessibility, bold imagery and clear content, a suite of 27 user friendly websites was developed on which visitors can access location-specific information ranging from upcoming events, to WiFi availability and special offers. Image galleries, including photography by Alienation’s Martin Bryce, showcase the unique design features of each location, from the mural in the conservatory at the Lansdowne Bar and Kitchen, to the iconic Three Judges pub in Glasgow’s west end and the scenic Loch Lomond setting of the Village Inn in Arrochar.
Staff at each location will be encouraged to use their website as a new way to engage with customers, and social media will play a large part in this development. Leading the way, the Lansdowne Bar & Kitchen website brings the latest updates from the bar right into the heart of its homepage by integrating a Twitter feed from @lansdownespy.
Alongside design and development, Alienation provided internet marketing consultancy, consisting of research into targeted keywords for each website, establishing the size of the market for each location and providing web copywriting training so that new content can be effectively managed by the Maclay Inns team. Lynn Lovelock, Marketing Manager is delighted with the results.
“Online presence has become increasingly important in the hospitality industry and we have worked closely with the team at Alienation to create a website that is not only user-friendly, informative and functional but also reflects our company values and the personality of each venue.
“We are definitely noticing a month on month total increase in visits across the 27 sites. We are delighted with the results and look forward to developing the site further in the future.”
|
|
|
|
|
Alienation Digital won the tender to design a website which would provide comprehensive information about the race meets, facilities and events at Hamilton Park Racecourse.
Our web designers developed a concept that communicates the prestige and quality of the venue through prominent photography supported by a refined graphical style. Interactive features include video streaming from Racing UK, a background that transforms to suit the time of day, and an owners’ league table.
Several months after the site’s launch, the client advised us that the feedback has been hugely positive. The racecourse’s customer base is reportedly finding the new website informative and useful, and as a result a significant increase in wedding enquiries can be observed.
Kirsty Reynolds, Commercial Executive at the racecourse, is delighted with the results:
“I would just like to thank all the team at Alienation for making our site such an amazing and important marketing tool for Hamilton Park Racecourse. It is exactly what we were looking for and already we have people complimenting it – great work!”
|
|
|
|
|
Photocreator is an innovative service that offers a unique opportunity to create personal and bespoke photo gifts from your digital photos. The brand boasts an extensive range of products from wedding albums and school yearbooks, to photo calendars and canvas prints.
As Photocreator’s trusted digital partner, Alienation Digital manages a search marketing strategy in line with the client’s aims. This strategy switched the organisation’s focus from a paid to a natural search and has reaped some fantastic results in the last 6 months.
Results Driven by Organic Search
One of the client’s main aims was to reduce its overall spend on paid search and move to an organic search strategy. We provided consultancy to assist in fulfilling this objective; re-focused the brand’s online marketing and developed copy which was both search engine and user-friendly.
Consequently, the number of visitors from organic search has almost trebled whilst conversion rates have doubled. Above all, this has increased revenue by 420%.
About the Client
Photocreator is a subsidiary of Elanders; a global printing organisation that offers a vast range of printing solutions.
Founded in 1908, Elanders has long been an established and trusted brand, providing comprehensive services for all printing needs. Whilst Photocreator produces individual, unique creations for its customers, the Elanders group as a whole can offer anything from global packaging production to database publishing, and everything in between. |
|
|
|
|
In the picturesque Victorian town of Pitlochry you will find one of Scotland’s most popular theatres, a leading Scottish tourist attraction with a restaurant, bar and café, set within a stunning location with a fantastic view.
Alienation Digital won a competitive tender to develop an expansive web presence for all of the attractions that the Festival Theatre comprises. A central web presence presents the theatre’s main attractions within a rotating interactive banner, which dominates the ‘above the fold’ real estate of the homepage with engaging and enticing imagery.
Beneath the banner, a calendar feature, dropdown search menu and scrollable event flyers provide multiple paths to descriptions of the shows and event booking. The ecommerce booking system utilises the tessitura facility to allow visitors to select exactly the seat they want for the show, generating a live update so staff and customers have live information on seat availability.
Integration between the booking system and website pulls all booking system updates through to the public area of the site in real time. Tessitura is the future of online ticket booking, and Pitlochry Festival Theatre, assisted by Alienation Digital, has become one of only around 35 theatres in the UK to utilise the technology. Even more impressive, working in partnership with the team at Pitlochry and Tessitura, we were able to fully implement the technology in only 6 months, whilst management at Tessitura had predicted that new adopters of the software should expect this to take in excess of one year.
A partnership between the theatre and local sound and light show, The Enchanted Forest, has seen the Pitlochry Festival Theatre’s Tessitura technology put to further use. And the beauty of it all it is the seamless nature of the innovation: Customers are diverted to the Pitlochry Festival Theatre website to make their booking, but the user interface remains consistent with The Enchanted Forest and customers are unaware of the transition.
Alienation Digital also implemented its multi site manager, which allows multiple websites to be managed within a single content management system. Explorers Garden is an addition to Pitlochry Festival Theatre’s main attraction: Visually stunning grounds, perfect for weddings, days out or just a leisurely ramble. The garden has a fascinating history, too, and a secondary website was set up to inform, inspire and invite the public to discover Explorers Garden’s beauty.
Giles Conisbee, Head of Sales and Marketing
“We’ve been hugely impressed with Alienation. Their technical competence and the robustness of the solution, coupled with their creativity has resulted in a cracking new website and online ticketing system. The new website reflects our brand values and high standards in everything we do: on stage, off stage, and now online.”
|
|
|
|
|
Alienation Digital has implemented an Internet Marketing campaign for a leading hotel chain that has increased online revenue 73% for a suite of 35 websites.
The number of unique visitors rocketed 24% within three months of launch, and the number of room nights booked was up by an impressive 38%.
This increase in bookings and revenue is a stark contrast to the current downturn across the hotel industry: the PricewaterhouseCoopers UK Hotels Forecast predicted revenue per available room (RevPAR) to fall 12.1% overall in 2009.
Individual websites within the suite were given a boost through a combination of search engine optimisation (SEO), web copywriting and good design. For one of the hotels in the group, an intensive programme of digital
marketing work on the website led to a 40% increase in monthly unique visitors and a 50% increase in the number of pages viewed. 70% of all visitors to the website came from the search engines, illustrating the impact that good SEO has on website performance in a competitive market.
About the Client
Somerston Hotels is the owner of 33 Express by Holiday Inn, Holiday Inn Express and Hampton by Hilton hotels across the UK. Alienation Digital launched a new suite of websites in March 2009 after Somerston identified a desire to engage with its customers, highlight the benefits of its hotel properties, portray a professional online image and ultimately drive incremental revenue growth in a competitive market.
|
|
|
|
|
Alienation Digital has helped the Dramaworks programme at the Royal Scottish Academy of Music and Drama (RSAMD) to enhance its online footprint and increase the number of pages viewed per month by 60%.
Following consultation with the client Alienation provided in-depth competitor and keyword research, web copywriting and a managed pay-per-click campaign. The research concluded with recommendations about how the RSAMD can broaden its content, enhance search engine optimisation and provide an engaging and interactive resource for its audience.
The pay-per-click campaign drove qualified traffic to the website and raised the attendance of the summer Stagecraft course, filling the remaining 50% of places. Landing page optimisation enhanced the accessibility of the section for web visitors as well as search engines to support the PPC campaign.
Head of Dramaworks, Eona Craig said:
"Dramaworks at the Academy is a brilliant but relatively unknown quantity. The programme exists in a busy building, in a busy city and in a very busy marketplace.
"Alienation helped us understand our place in those three settings and how best to position ourselves to allow more people to know what Dramaworks at the Academy is all about.
"These results, achieved in a short space of time, have demonstrated how a simple intervention with a knowledgeable partner can have real impact."
About the Client
The Royal Scottish Academy of Music and Drama is a cosmopolitan institution, which recruits students from around 40 countries worldwide. In September 2009 it became the United Kingdom’s first conservatoire of Dance, Drama and Music, offering exciting opportunities for artistic collaboration across all of the performing arts.
The Dramaworks programme welcomes students from around the globe for short and part time courses. Research within the Academy has shown that around two thirds of customers look online first for course information. |
|
|
