Is this the dot-com anti-bubble?

Written by Neil Barr

Wednesday, 04 March 2009 13:33

Back in 2000/2001 when Alienation was a mere toddler, we made it through the bursting of the so called dot-com bubble. Fast forward to our approaching teenage years and now we have a full blown world recession to deal with. But, are tech companies going to be the winners this time around?

We can discuss endlessly whether the market has really matured or whether facebook, Twitter, flickr or even Google still have a lot of growing up to do, but nobody really denies that things have moved on significantly since those early years. When I first started Alienation, many understood they needed to ‘get a website’ but few understood why, what to do with it once it was there and that the Internet was more than a glorified brochure stand with pamphlets that nobody read and were out of date before they were printed. These days we’re only just beginning to scratch the surface of what the technology can do to really enhance our lives and for the need to position internet marketing at the core of your business.

Stripping away the media hype from the daily round of ‘credit crunch’ news no one should forget that for every loser, there is probably a winner. This time around is it the technology sector – or more specifically the Internet sector – that will come out the winner? Whilst all around, everyone is proclaiming doom and gloom, life for many businesses continues as before – except now they are finally realising the true benefits of using the Internet.

The general feeling seems to be that web design and digital marketing companies are doing extremely well at the moment. Companies are finally switching on to the cost savings that can be made by transferring offline processes online, or how measurable the results of digital marketing can be, compared to traditional marketing. The difference from before is that now businesses truly understand why they need to be using the Internet and why it should be core to a long term business and marketing plan.

So whilst we ponder how on earth we’re going to get all this work out the door and if we can fit a mezzanine level in to the office, remember not all news is bad news. As we head towards our teenage years there is a real sense that we are truly growing up in every way and that some busy and exciting times are on the horizon.

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