Alienation Digital is The Greatest Web Design Agency on Earth

Written by Simon Bennison

Thursday, 12 March 2009 11:41

It's official because Google, Yahoo, MSN and Ask all say so.

Whilst this exercise was undertaken with a certain amount of tongue in cheek, it is true that people are increasingly associating high search engine rankings with strong, well established and high quality businesses, particularly if the online environment is central to your brand. If your business model relies upon online sales, distributes information online or is simply looking to reduce overall marketing costs, then it is essential to optimise your website for important and relevant keywords.

Of course, in many markets it is also essential to understand that many of your competitors are already doing just that and it can therefore be difficult to compete for the short tail, high volume, but broad and general keyphrases. Lower volume, long tail phrases should not be discounted and in many cases, the aggregation of more niche terms can account for not just high volume but also qualified searchers who have a clear intent to find websites like yours, and to buy your products and services when they get there.

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