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Link building can help balance search results for cervical cancer jab |
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| Written by Simon Bennison |
| Friday, 02 October 2009 13:53 |
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The need for SEO to support a website is a topic often discussed with clients at Alienation. For many businesses, attracting visitors from search engines is key a way to raise awareness amongst their target audiences, to attract enquiries or enhance online sales. There are however many organisations for whom SEO has an even more important role to play, such as this cervical cancer immunisation example and the NHS. The NHS has a responsibility to ensure people are finding correct and balanced information. It simply cannot afford for people to get the wrong advice online because their search has returned ten sites on the first page featuring negative, poorly researched, or incorrect tabloid stories. Link building is an important part of any SEO campaign, and I hope Malcolm Coles’ idea catches on. Crucially I hope it works. Yahoo! Site Explorer currently counts 11 inbound links to the main cervical cancer vaccination page, I hope that this number increases immensely over the coming days. In fact it would be fantastic if a major news website such as the BBC were to pick up on this story to add some real weight behind a link. Comments (2)
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http://uk.search.yahoo.com/search?p=link:http://www.nhs.uk/conditions/hpv-vaccination/Pages/Introduction.aspx -site:www.nhs.uk
The NHS site has moved up to #2 in the Google rankings for the phrase 'cervical cancer jab' but unfortunately the Daily Mail is still above it.
The NHS page, written in October, confirms the vaccine was not responsible for the death of Natalie Morton. I would love it if The Daily Mail would now be so good as to remove it's story, from back in April.
Here's a link to the NHS site: http://www.nhs.uk/news/2009/09...ne-QA.aspx
I don't honestly know which is the best information, but The Daily Mail has got so many things wrong this year I would certainly prefer the NHS version of events.