The need for SEO to support a website is a topic often discussed with clients at Alienation. For many businesses, attracting visitors from search engines is key a way to raise awareness amongst their target audiences, to attract enquiries or enhance online sales. There are however many organisations for whom SEO has an even more important role to play, such as this cervical cancer immunisation example and the NHS.
The NHS has a responsibility to ensure people are finding correct and balanced information. It simply cannot afford for people to get the wrong advice online because their search has returned ten sites on the first page featuring negative, poorly researched, or incorrect tabloid stories.
Link building is an important part of any SEO campaign, and I hope Malcolm Coles’ idea catches on. Crucially I hope it works.
Yahoo! Site Explorer currently counts 11 inbound links to the main cervical cancer vaccination page, I hope that this number increases immensely over the coming days. In fact it would be fantastic if a major news website such as the BBC were to pick up on this story to add some real weight behind a link.