Brief

Founded in 1945, Mountview Academy of Theatre Arts has nurtured some of the UK’s best talent and has a global reputation for excellence in education and training. Mountview selected Alienation to design and develop an online platform that reflects the prestige and quality of the academy.

Solution

The new website uses high contrast colouring and bold images to create a sleek, modern design that communicates the values and aspirations of the academy. The menu and sidebar sub-menu design offer a structured and clean approach to navigation, facilitating the user-journey and adding to the sharp aesthetics of the website. Alienation has integrated social media throughout the site to create a more interactive visitor experience and engage existing and prospective students.

Moreover, the new site provides Mountview staff with complete control of a modern platform from which they can communicate important information, publicise its success, encourage enrolment and engage users.

Results

The new website is a crucial communications tool for the academy, receiving more than 3,500 visits within the first week following site launch, of which 72% came from organic search.

“Alienation Digital brought a new clarity, energy and dynamism to our website design, enabling us to communicate more effectively with those who know us and reach out in an engaging way to those who don’t.”

Sue Robertson, Principal,
Mountview Academy of Theatre Arts

1. 2011 - Present
2. http://www.mountview.org.uk/
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