The objective of the website is to promote the great work done by CHAS, to a wide and varied audience. The website provides an accessible online platform for compelling content, attractive imagery and integrated video, telling the story of life at CHAS from those who benefit from its services. It is also an important marketing channel to attract support for the hospice and includes an online gift shop, links for online donations and information about applying to volunteer.
Bespoke features designed for the website include an interactive picture wall, which allows the web user to navigate through featured sections of the site, and animated characters which communicate the approachability, openness and sociability of the organisation.
From start to finish, the project has been a shining example of an excellent working partnership between Alienation and CHAS, as illustrated by the following testimonials from the people we worked with:
Karen Playfair, Marketing Consultant
“It has been great working with Alienation on our website. You have done a fantastic job, with minimal input from us – the whole process has been an absolute pleasure”
Roslyn Neely, Director of Fundraising and Communications
“We’re really delighted with the new website and already getting good feedback. Please pass on my thanks to everyone in the team who have made this happen – I know that you’ve all put in a lot of extra hours and I really appreciate it.”