New EVIMalaR Site Creates a Buzz

Tuesday, 17 January 2012 12:29

Adding to our portfolio of work with medical research institutions, including the Beatson Institute, the Royal College of Surgeons of Edinburgh, and the Edinburgh Cancer Research UK Centre to name but a few, Alienation Digital is delighted to announce the launch of the new EVIMalaR website.

The European Virtual Institute of Marlaria Research, also known as EVIMalaR, is a joint research network based at the University of Glasgow, which aims to aggregate malaria research from its partners across the globe in order to better understand the parasite and develop treatments.

Alienation Digital was selected to develop new branding for the organisation and create a dynamic new website to better connect its growing network, whilst efficiently communicating to relevant parties around the world.

In line with EVIMalaR’s specifications the branding reflects the network’s biological focus, whilst establishing a strong identity to assist ‘brand’ awareness. The site uses innovative technology to create a randomly generated background effect, which is representative of bacteria and the merging and splitting of cells in the human body. This bespoke style means that the user’s experience of the site is never the same twice and immediately provides visitors with an insight into the project’s purpose.

Additional site features include a dedicated login area, allowing members to securely share information, and a bespoke map that highlights members’ locations around the world. Social media has been integrated throughout the site to encourage interaction and create a more engaging user experience.

Alienation is thrilled to launch this exciting new project, which looks set to firmly establish EVIMalaR as world-class research body.

Hansa Pertab, Administrator at EVIMalaR, said; “The service received by Alienation was excellent; whilst considering what functionality we needed from our website, the team proposed new and interesting ideas to set our website apart from others in this field. The support and guidance throughout the whole process has been great, and we would certainly use Alienation for any future requirements.

“EVIMalar is very pleased to have launched its new website, to date we have had positive feedback from members of the network and are excited about using it as a tool to facilitate outreach and interest in malaria research.”

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