New sites checkout of Alienation HQ

Friday, 26 August 2011 00:00

Another success in the hospitality sector, Alienation Digital is delighted to announce the launch of almost 20 new websites for BDL this week, which marks the beginning of a project that will ultimately see over 40 new sites rolled out for the hotel group.

Based in Glasgow, BDL is a hotels company that boasts an impressive portfolio of 46 hotels across the nation. Bucking the trend of downsizing in the face of the recent recession, the company strives to create new employment and add an additional 14 properties to its portfolio by the end of next year.

As the BDL hotel group continues to thrive, a key strategic move is to revitalize its existing web platform and consolidate its extensive portfolio of hotels, in order to better position itself online. Alienation Digital is working with BDL to create a suite of more than 40 new websites to integrate the brand with its many diverse properties across the UK.

To complement the new suite of websites Alienation’s digital marketing experts have developed a holistic digital marketing plan to cover all elements of online marketing for BDL, in correlation with training and consultation sessions. This expertise will enhance the website’s performance and accumulate vital statistics and Analytics into one central information hub, thus enhancing administrative control and general evaluative capability.

Alienation Digital has strived to create consistency throughout the suite of websites, ultimately promoting the BDL brand, but to also communicate the unique quality and nature of each hotel, through customised styling and content, and a bold, interactive banner. An online room booking system enhances the hotel websites' functionality, whilst distinctive restaurant web design differentiates venues such as the SQ Bar & Grill. Furthermore, an efficient content management system has ensured maximum control for BDL staff, in order to ensure content and images can be regularly edited and updated to meet the company’s changing needs.

Alienation Digital is thrilled to be involved with the continuing development of the BDL brand and looks forward to the launch of the full suite of websites.

Yvonne Seator, Group Marketing Manager at BDL, said; “Alienation was selected on the basis of their ability to meet our fast-developing needs.

“As we continue on our target to grow from 45 to 60 hotels by 2013, we need a scale-able hotel website management solution which is being produced by Alienation to fit our requirements.

“The Alienation team are responsive and helpful and understand our daily pressures. The team is energetic, happy to help and we feel Alienation is a great match for BDL as we strive to build sites which allow our guests to get to the information they need quickly and, ultimately, make bookings.”

Bookmark

Email This

Comments (0) Add Comment