Alienation Digital has implemented an Internet Marketing campaign for a leading hotel chain that has increased online revenue 73% for a suite of 35 websites.

The number of unique visitors rocketed 24% within three months of launch, and the number of room nights booked was up by an impressive 38%.

This increase in bookings and revenue is a stark contrast to the current downturn across the hotel industry: the PricewaterhouseCoopers UK Hotels Forecast predicted revenue per available room (RevPAR) to fall 12.1% overall in 2009.

Individual websites within the suite were given a boost through a combination of search engine optimisation (SEO), web copywriting and good design. For one of the hotels in the group, an intensive programme of digital marketing work on the website led to a 40% increase in monthly unique visitors and a 50% increase in the number of pages viewed. 70% of all visitors to the website came from the search engines, illustrating the impact that good SEO has on website performance in a competitive market.

About the Client

Somerston Hotels is the owner of 33 Express by Holiday Inn, Holiday Inn Express and Hampton by Hilton hotels across the UK. Alienation Digital launched a new suite of websites in March 2009 after Somerston identified a desire to engage with its customers, highlight the benefits of its hotel properties, portray a professional online image and ultimately drive incremental revenue growth in a competitive market.