Client Login
Staff Login
The Devil is in the Detail
"Brilliant design. Easy to access staff for feedback. Clear
development process. Delivered an excellent site to a
demanding timescale. Made me look good!"
Joe MacIntyre - Fife Council.
Page Views Boosted 60% for RSAMD Dramaworks |
 |
 |
|
Following consultation with the client Alienation provided in-depth competitor and keyword research, web copywriting and a managed pay-per-click campaign. The research concluded with recommendations about how the RSAMD can broaden its content, enhance search engine optimisation and provide an engaging and interactive resource for its audience. The pay-per-click campaign drove qualified traffic to the website and raised the attendance of the summer Stagecraft course, filling the remaining 50% of places. Landing page optimisation enhanced the accessibility of the section for web visitors as well as search engines to support the PPC campaign. Head of Dramaworks, Eona Craig said: "Dramaworks at the Academy is a brilliant but relatively unknown quantity. The programme exists in a busy building, in a busy city and in a very busy marketplace. "Alienation helped us understand our place in those three settings and how best to position ourselves to allow more people to know what Dramaworks at the Academy is all about. "These results, achieved in a short space of time, have demonstrated how a simple intervention with a knowledgeable partner can have real impact."  About the ClientThe Royal Scottish Academy of Music and Drama is a cosmopolitan institution, which recruits students from around 40 countries worldwide. In September 2009 it became the United Kingdom’s first conservatoire of Dance, Drama and Music, offering exciting opportunities for artistic collaboration across all of the performing arts. The Dramaworks programme welcomes students from around the globe for short and part time courses. Research within the Academy has shown that around two thirds of customers look online first for course information. |
