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Pitlochry Festival Theatre Website Launched |
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| Friday, 22 January 2010 14:08 |
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Alienation Digital won a competitive tender to develop an expansive web presence for all of the attractions that the Festival Theatre comprises. A central web presence presents the theatre’s main attractions within a rotating interactive banner, which dominates the ‘above the fold’ real estate of the homepage with engaging and enticing imagery. Beneath the banner, a calendar feature, dropdown search menu and scrollable event flyers provide multiple paths to descriptions of the shows and event booking. The ecommerce booking system utilises the tessitura facility to allow visitors to select exactly the seat they want for the show, generating a live update so staff and customers have live information on seat availability.  Integration between the booking system and website pulls all booking system updates through to the public area of the site in real time. Tessitura is the future of online ticket booking, and Pitlochry Festival Theatre, assisted by Alienation Digital, has become one of only around 35 theatres in the UK to utilise the technology. Even more impressive, working in partnership with the team at Pitlochry and Tessitura, we were able to fully implement the technology in only 6 months, whilst management at Tessitura had predicted that new adopters of the software should expect this to take in excess of one year. A partnership between the theatre and local sound and light show, The Enchanted Forest, has seen the Pitlochry Festival Theatre’s Tessitura technology put to further use. And the beauty of it all it is the seamless nature of the innovation: Customers are diverted to the Pitlochry Festival Theatre website to make their booking, but the user interface remains consistent with The Enchanted Forest and customers are unaware of the transition. Alienation Digital also implemented its multi site manager, which allows multiple websites to be managed within a single content management system. Explorers Garden is an addition to Pitlochry Festival Theatre’s main attraction: Visually stunning grounds, perfect for weddings, days out or just a leisurely ramble. The garden has a fascinating history, too, and a secondary website was set up to inform, inspire and invite the public to discover Explorers Garden’s beauty. Giles Conisbee, Head of Sales and Marketing “We’ve been hugely impressed with Alienation. Their technical competence and the robustness of the solution, coupled with their creativity has resulted in a cracking new website and online ticketing system. The new website reflects our brand values and high standards in everything we do: on stage, off stage, and now online.” |
