Brief

Alienation Digital won a competitive tender to develop an expansive web presence for Pitlochry Festival Theatre and all of the attractions that the Festival Theatre comprises including a restaurant, bar and cafe.

Solution

A central web presence presents the theatre’s main attractions within a rotating interactive banner, which dominates the ‘above the fold’ real estate of the homepage with engaging and enticing imagery. Creative features, such as a calendar feature, dropdown search menu and scrollable event flyers provide multiple paths to descriptions of the shows and event booking. The ecommerce booking system utilises tessitura software to allow visitors to select exactly the seat they want for the show, generating a live update so staff and customers have instant information on seat availability.

Alienation Digital also implemented its multi site manager, which allows multiple websites to be managed within a single content management system. A second website has been developed for Explorers Garden: an addition to Pitlochry Festival Theatre’s main attraction that has utilised the beautiful location to create a unique garden for visitors to explore.

Results

The site facilitates ticket booking and administration, whilst enhancing awareness of the theatre. As a result of the success of this site, Pitlochry Festival Theatre has opted to continue its relationship with Alienation, who are now working to update the tessitura booking system to tessitura version 10.

“We’ve been hugely impressed with Alienation. Their technical competence and the robustness of the solution, coupled with their creativity has resulted in a cracking new website and online ticketing system. The new website reflects our brand values and high standards in everything we do: on stage, off stage, and now online.”

Giles Conisbee, Head of Sales and Marketing,
Pitlochry Festival Theatre

1. 2009 - Present
2. http://www.pitlochryfestivaltheatre.com/
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