Procurex Scotland Exhibition - How to Plan for Online Success 27th October 2010

Alienation Digital’s Marketing Manager Simon Bennison will be taking part in the Procurex Scotland Exhibition at the SECC on 27th October.

The Procurex Scotland Exhibition is a 2 day free to attend event focusing on the needs of the public sector. Visitors will be able to attend workshops and other interactive activities while networking with colleagues from across Scotland.

On 27th October at 13:15 in Skills Development Zone 2 Simon Bennison will be hosting the workshop “How to Plan for Online Success”

The workshop will address concerns many public sector professionals have including:

How do you know how much to spend on online marketing?
How do you work out the size of your potential online audience?
Does your website do its job?
Does it generate more enquiries than your other marketing channels?
Has it given you a return on investment?

The workshop will demonstrate how to:

Scope a digital marketing project
Plan for return on investment
Work out which search keywords to target
Find out how often people search for your keywords

For more information on the event visit the Procurex Scotland Exhibition website.

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Procurex Scotland Exhibition - How to Plan for Online Success 27th October 2010