Alienation Digital appointed as the Recommended Agency Register's (RAR) digital marketing supplier.

Thursday, 19 August 2010 11:06

Alienation Digital has won a competitive tender to become the Recommended Agency Register's (RAR) digital marketing supplier.

RAR was born of an understanding of the difficulties faced by companies looking to select the “right” or “best” marketing agency. Understandably, clients can become overwhelmed with the vast number of seemingly similar agencies, and consequently struggle to feel confident in making their selection.

RAR seeks to overcome this issue by providing, amongst other services, a list of acclaimed agencies. Those who use the register can rest assured that only agencies with at least three recommendations in the last twelve months will be displayed on the list. Alienation has proudly been listed on the Recommended Agency Register since January 2009.

The Recommended Agency Register also provides comprehensive marketing consultancy: Everything from assisting clients in setting objectives, to composing briefs and even planning entire campaigns. With an extensive range of services such as this, RAR has identified a need to enhance its online presence with a sophisticated, yet simple to use, website that will meet the needs of its broad range of users.

RAR Managing Director, Steve Antoniewicz said: "Ultimately we hope to become the first stop for any client sourcing marketing services and we see online as a key part of that strategy. Alienation will be focusing on improving the overall user experience of our site and also giving us some guidance on SEO. Having recommended Alienation to other clients in the past and knowing how well they perform in our research, we had no hesitation in approaching them about our own site."

Alienation Digital will provide digital marketing in the form of competitor analysis, keyword research and persona development. Our web design services will include wireframing and design, to provide a targeted user experience for the different users that make up RAR’s varied audience.

Neil Barr, Alienation MD looks forward to beginning work with RAR: “RAR provides an invaluable service to companies looking to forge relationships with agencies. Alienation was delighted to be recognised for our effective working relationships and client satisfaction when we were first listed on the register, and we are now truly honoured to be working with RAR on their own website.”

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