Alienation is excited to announce a new digital partnership with London’s Condor Cycles: designers and builders of premium bespoke bicycles since 1948.

In today’s marketplace, a bespoke bicycle is a rarity. At Condor, it is what they have done every day, for over sixty years.

Condor Cycles is a fully equipped retail store, a manufacturer and has one of Europe’s largest cycling clothing departments. Beyond consumer products, it’s team Rapha Condor Sharp is the number 1 ranked road cycling team in Britain.

The Condor Shop on Gray’s Inn Road, London is a hub, a focal point and a social meeting place for the cycling community.

Alienation Digital’s experience delivering integrated digital marketing strategies for clients in competitive market places, its design credentials, and ‘unique design for each client’ approach were fundamental to its selection as Condor’s digital agency.

The new website will be an online presence for the brand, a resource for Condor enthusiasts, and a home for the cycling community online.

"It is vital we are represented online in a way that reflects Condor offline. Alienation understood that we set ourselves apart from the competition and need to continue that online with regard to design and digital marketing enabling us to advance our consumer offering. Going forward the website will be far more functional and usable for both entry level riders to enthusiasts as well as strengthen our reputation within the industry and wider fitness market."

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