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Joe MacIntyre - Fife Council.
Search Strategy Increases Online Sales by 420% |
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As Photocreator’s trusted digital partner, Alienation Digital manages a search marketing strategy in line with the client’s aims. This strategy switched the organisation’s focus from a paid to a natural search and has reaped some fantastic results in the last 6 months. Results Driven by Organic SearchOne of the client’s main aims was to reduce its overall spend on paid search and move to an organic search strategy. We provided consultancy to assist in fulfilling this objective; re-focused the brand’s online marketing and developed copy which was both search engine and user-friendly. Consequently, the number of visitors from organic search has almost trebled whilst conversion rates have doubled. Above all, this has increased revenue by 420%.  About the ClientPhotocreator is a subsidiary of Elanders; a global printing organisation that offers a vast range of printing solutions. Founded in 1908, Elanders has long been an established and trusted brand, providing comprehensive services for all printing needs. Whilst Photocreator produces individual, unique creations for its customers, the Elanders group as a whole can offer anything from global packaging production to database publishing, and everything in between. |
