Brief

The SimplyTools team wanted to apply their wealth of experience in the trade and industry tools market to a new online space, where it will focus on providing exceptional service to DIY fanatics and trades people across the UK.

Solution

Alienation Digital worked with SimplyTools to create its new brand, which reflects the high end, professional quality of the tools. The sleek new website utilises advanced filtering technology to categorise and refine browsing options for a user-friendly experience. In addition, Alienation has created a dedicated trade section that provides customised results and special offers to individual groups of independent trades people.

The website also boasts buying guides to assist the DIY-dedicated in making informed buying decisions. Moreover, the site aims to establish an interactive community of trade professionals and DIY fans, whereby they can access advice and information through up-to-date integrated social media, such as the company’s own YouTube channel and Twitter feed.

Results

The site received almost 600 visitors in the first month, a massive achievement for a newly established brand. Within days of the site going live SimplyTools completed its first transactions, already showing the benefits of this investment, which is set to establish the company as a leader in its industry.

“Working with Alienation has been a great experience. They are a friendly, professional team who have exceeded our expectations in the design and build of simplytools.co.uk.”

Ewan Parish, IT Supervisor,
SimplyTools

1. 2011 - Present
2. http://www.simplytools.co.uk/
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