Social Media Optimisation (SMO)

Social Media Optimisation (SMO) is the use of social media to enhance your online profile, widen your network and communicate to a larger audience. It is also referred to as online reputation management (ORM) or social media marketing (SMM).

In social media marketing, the rules are different: shameless promotion of yourself and your products will not work. Instead the emphasis of online reputation management is on building up your fan base, interacting with your audience and taking part in discussions with an extended network of contacts.

From micro blogging on Twitter to popular social networks like Facebook and Linked-In, social media marketing is a great way to keep in touch with your customers online and attract new readers to your website. The number of different social media platforms available can appear daunting, especially when there are new social media tools being developed all the time. Above all else, it’s important to have an awareness of the websites that your audience spends time on, so that you can be in the right place, with the right people, at the right time.

There’s no disputing the importance of social media marketing in today’s digital media landscape. In 2012, the population of Facebook hit 800 million. If it were a country it would be the third largest in the world.

Alienation can help you by providing an online reputation management service. We can advise you on how to make the most of your social media presence and ensure consistency across the range of websites that your audience uses. We also design personalised social media pages that integrate across platforms and tie in with your website and your offline promotional material.

Read more about our digital marketing services:

Social Media Optimisation (SMO)

Facebook Marketing

Digital Marketing Management

Search Engine Marketing (SEM)

Email Marketing