Somerston Hotels Goes Mobile

Tuesday, 22 March 2011 09:35

Alienation Digital is pleased to announce the launch of the new Somerston Hotels mobile website.

After successfully launching the main Somerston Hotels websites 2 years ago, complete with web design and digital marketing for its suite of 35 hotel websites, this new project continues the relationship between Alienation Digital and Somerston Hotels and places Somerston in a stronger position in the mobile market.

Each hotel utilises Alienation Digital's multisite manager to manage the mobile sites on the same platform as the main hotel websites. Each website detects the device a user is browsing on, so if a smart phone user searches for Somerston Hotels, they will be automatically directed to the mobile site.

The resulting user experience is designed specifically for mobile platforms. Whilst the original site is accessible via mobile, the mobile site has been optimised, with simple navigation for users to easily access the information they need on the move. The mobile site eliminates the need to browse through menus, or enlarge the page to click on links, which can be tricky on mobiles.

As the screen size is small on a mobile, the text is reduced to the minimum required, telephone numbers are prominently displayed, and can be clicked to call the hotel directly. Mobile booking is available on the sites via the IHG booking engine.

Hadrien Jouet, Senior Developer at Alienation Digital worked on both the original website and the newly developed mobile site said: “The site was initially created with full functionality for full browsers, so it required a total rethink in order to optimise it for mobile use, requiring post development in the form a plugin which strips away heavy or unnecessary elements.”

Lesley-Ann Cardow, Group Marketing Manager at Somerston Hotels said: “As the traffic to our websites continues to grow we have seen a marked increase in the number of people accessing them from mobile devices. Our hotels are very much designed to offer convenience and so too should our websites. We want our guests to be able to book a hotel while they’re on the move and Alienation were tasked with the job of making our websites suitable for people on the go.”

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