35 New Websites Built for Top Hotel Chain |
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Monday, 30 March 2009 12:59 |
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Somerston Hotels owns and operates Express by Holiday Inn, Holiday
Inn Express and Ramada Encore hotels across the UK; it is the largest
Express by Holiday Inn franchisee in the country, was the first group
to open a Ramada Encore Hotel in the UK, and is leading the way in the
global initiative to rebrand Holiday Inn Express.
Alienation Digital won a competitive tender to redesign the Somerston Hotels website, uniting four distinct brands into one manageable online presence, whilst retaining the individual character of each brand with individual micro site templates.
Alienation developed a total of 35 websites which are all interlinked using a bespoke hotel management component which takes information from each individual hotel website and displays it on the Somerston Hotels and Special Offers web sites. This ensures that hotel information is kept right up to date across each individual website, making information management much simpler for the Somerston Hotels marketing team.
An interactive map on the homepage unites all of the hotels within an intuitive, accessible and easy to use menu system. The map allows regular visitors to Somerston Hotels to instantly select one of the group’s hotels whilst also providing a simple method of navigation for new site users.
Alongside the design and development of the website, Alienation provided a programme of Digital Marketing which included a comprehensive review of the online competitors in the UK hotels market, search engine optimisation and a strategy for ongoing site development.
Lesley-Ann Cardow, Marketing Manager
"From initial discussions right through to delivery of our site I found Alienation to be approachable, flexible, professional and responsive. Both technically and creatively they have created a site which absolutely fulfilled my brief to them and exceeded my expectations.
Unlike a number of web designers, the team at Alienation were able to articulate and explain the process and detail of our website and the whole process without jargon. They're happy to explain the technical aspects if you want, but can also explain things in a user-friendly way.
Despite the scale of the project and extent of bespoke development we required the team went above and beyond to make sure that we got what we wanted and needed."
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