Brief

Somerston Hotels approached Alienation Digital requiring a website that would unite a corporate portal with 33 hotels on one platform. The new site was to be supported by search engine optimisation to increase revenue.

Solution

Alienation Digital was able to offer an improved solution, including a unique website for each hotel, a special offers website and a group portal site, which could be managed in one CMS using a specially developed hotel management component.

Results

Increased online revenue of 149% in year 1 provided a fantastic return on investment.

This increase came in stark contrast to the downturn across the hotels industry at a time when PricewaterhouseCoopers predicted revenue per available room (RevPAR) to fall 12.1%.

“From initial discussions right through to delivery of our site I found Alienation to be approachable, flexible, professional and responsive. Both technically and creatively, they have created a site which absolutely fulfilled my brief to them and exceeded my expectations. Despite the scale of the project and extent of bespoke development we required the team went above and beyond to make sure that we got what we wanted and needed.”

Lesley-Ann Cardow, Marketing Manager,
Somerston Hotels

1. 2008 - Present
2. http://www.somerstonhotels.co.uk
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