Somerston's new web presence clicks up success

Friday, 05 June 2009 14:09

Top hotel franchise operators Somerston Hotels has clicked with visitors to its new website, designed and built by Glasgow-based new media agency Alienation Digital.

Somerston Hotels is one of the UK’s most successful franchisees of the Express by Holiday Inn, Holiday Inn Express and Ramada Encore Hotels brands.

The company launched its new suite of websites at the end of March 2009, and attracted a 17% increase in visiting traffic within the first month.

In the same period, 43% more visitors were referred to the site from Google as a result of a carefully managed search engine optimisation campaign.

Somerston Hotel’s Leisure Marketing Manager Lesley-Ann Cardow said; “We believe that our online presence is critical to the continued success of our hotels in these challenging times.

“We asked Alienation Digital for a complete overhaul of our websites to engage our customers, highlight the benefits of our properties, portray a professional online image and ultimately drive incremental revenue growth in a competitive market.

“Alienation Digital interpreted our brief and worked hand-in-hand with us to create a fantastic new website which continues to meet our objectives.”

Alienation Digital won the project following a competitive tender process in which agencies were briefed to present 33 unique hotel presences without the cost and complexity of a separate website for each hotel.

Alienation Digital’s MD Neil Barr said: “Our solution was to unite the hotel websites within one content management system, with individual templates designed for each of the four separate brands, including a central portal site for the Somerston Hotels brand.

“We concentrated on using our search engine optimisation skills to increase traffic to the site and our designs skills to make it a pleasure for visitors to use.

“We are delighted the new site has produced such impressive results.”

You can visit the new Somerston Hotels website at http://www.somerstonhotels.co.uk, where you will find links to each of the individual hotel websites and a special offers website.

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