Still the greatest web design agency on earth?

Written by Simon Bennison

Tuesday, 22 September 2009 16:47

Still the greatest web design agency on earth?

Here’s an invitation to our regular blog readers to cast their minds way back to March when we thought it might be fun to see if we could get top ranking in Google for ‘the greatest web design agency on earth’. We knew that this would be useless in terms of driving qualified visitors to our website but we thought it would be a fun way to illustrate the importance of finding niche terms in your industry instead of only targeting the keywords that have the highest demand.

Unwittingly, we’ve raised another issue. One of our competitors picked up on the fact that we were ranking for the term and set out to rank above us! Which they did - a fairly easy task since this was purely a one off exercise for a term no one was competing for, no follow-up optimisation was done since we first ranked and some of the initial work was even undone once the term ranked. Bear in mind the term only drives traffic of about five visitors per month, and who knows who they are. So when is it no longer worth competing for a search term and time to move on? When the effort starts to outweigh the reward.

To paraphrase a couple of well-worn clichés “there’s plenty more [keywords] in the sea”, and “we’ve got bigger [keywords] to fry”.

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