Blog
No Logo is a No-Go
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- Category: Blog
- Created on Monday, 20 May 2013 08:30
- Written by Jenny Rogerson
In its official blog on Wednesday 15 May 2013, Google announced that it is to start displaying company logos in the search engine results pages (SERPs). Webmasters can add a simple piece of code to their sites, pointing spiders in the direction of their preferred logo. And while Google doesn’t guarantee that it will display this logo, it does state that its search engine will consider this markup as a “strong signal” as to which logo to display.
Five Facebook Faux Pas
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- Category: Blog
- Created on Wednesday, 15 May 2013 08:30
- Written by Dav McKenzie
Facebook has come a long way over the past 9 years. From humble beginnings as a network for Harvard students, it has now grown to become a global giant and an omnipresence of the online world.
Got the Message? - Effective Email Marketing
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- Category: Blog
- Created on Friday, 10 May 2013 08:30
- Written by Cat Leaver
A study by ExactTarget in 2012 showed that 77% of consumers prefer to receive marketing messages via email. In fact, Econsultancy reports that email marketing is the channel offering the strongest ROI for marketers, second only to search engine optimisation (SEO). But are you making the most of email marketing? This blog provides our top tips to create an email strategy that delivers.
Google Universal Analytics – A Game Changer
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- Category: Blog
- Created on Friday, 26 April 2013 08:00
- Written by Cat Leaver
Google Analytics has been around since 2005 helping businesses to implement measurable targets and monitor online performance across digital channels. Now, with the introduction of Google Universal Analytics, this can be taken to a whole new level.
SEO - Lives Long and Prospers
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- Category: Blog
- Created on Friday, 19 April 2013 10:12
- Written by Cat Leaver
A look at the state of search engine optimisation (SEO) today will reveal a minor schism amongst digital marketers and web developers. The debate over the effectiveness and relevance of SEO in modern digital marketing is rife, and today’s blog looks to explore both sides of the argument further.
What is Affiliate Marketing?
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- Category: Blog
- Created on Friday, 12 April 2013 09:50
- Written by Cat Leaver
Legend has it that the first ever affiliate marketing campaign was launched by Amazon way back in 1996. With blogs and deals forums beginning to take the Internet by storm, the online giant recognised that sites such as these were referring buying traffic to Amazon and they wanted to exploit this further. They began incentivising the bloggers with commission - paying them each time their traffic converted into a sale - and affiliate marketing was born.