Think Digital Conference – How to Plan for Online Success 9th November 2010

Alienation Digital’s Marketing Manager Simon Bennison will be taking part in the Think Digital Scotland Conference at the Glasgow Science Centre on 9th November.

The Think Digital Scotland Conference will promote new digital technologies to Scottish businesses and demonstrate how they can be integrated with existing strategies to grow business.

Simon will be joined at the conference by industry leaders such as Andrew Barke from Google and Jill Farrell from Scottish Enterprise. The Conference will provide the opportunity to hear both local and global stories of success with digital media and the chance to network with varied organisations across Scotland.

Simon’s workshop “How to Plan for Online Success” will answer the following questions:

How do you know how much to spend on online marketing?
How do you work out the size of your potential online audience?
Does your website do its job?
Does it generate more enquiries than your other marketing channels?
Has it given you a return on investment?

And will demonstrate how to:

Scope a digital marketing project
Plan for return on investment
Work out which search keywords to target
Find out how often people search for your keywords

For more information on the event visit the Think Digital Scotland Conference website.

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Think Digital Conference – How to Plan for Online Success 9th November 2010