Brief

Edinburgh’s Usher Hall has undergone a modernisation. The building recently reopened after a 2-year project that saw vast improvements made to its facilities.  The Usher Hall now boasts lifts to all levels, a stunning glass wing with box office and daytime café, plus function suites and office space.

The original Usher Hall website simply did not echo the prestige of the new venue, thus Usher Hall came to Alienation Digital to design an elegant new interface.

Solution

Alienation Digital has created a site that is both engaging and user-friendly, fulfilling the client’s objective of “acting as a trusted friend to new and existing customers.”  Drawing on extensive integration experience, Alienation Digital has delivered an aesthetically pleasing website which is fully integrated with Patron Edge ticket booking technology, so customers can select their specific seat and book their tickets, whilst updating ticket availability in real-time.  The client wished to continue using Artifax online event management software, and consequently Alienation has included and supported this technology within the new website design.

Results

This site has just gone live and received much positive feedback regarding its style and ease of navigation. In the last month alone the site has received almost 23,000 visitors with over 60% of this traffic coming from organic search.

This marks the start of a two phase project, which will see Alienation Digital continue its relationship with Usher Hall to further enhance its online presence.

1. 2010 - Present
2. http://www.usherhall.co.uk/
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