Brief

Vango came to Alienation Digital late 2009 looking for a new web platform that could take the brand ahead of the competition in 2010 and beyond. This camping specialist was established in the West of Scotland and is part of the AMG Group. The forward-thinking company with a 40-year heritage is known for quality products that are essential for outdoor use.

Solution

The cornerstone of the new site is an interactive product search function showcasing the comprehensive product offering from Vango. This impressive functionality gives visitors to the site the ability to narrow their product search down to colour, capacity and other key features, thus making it simple for shoppers to find what they are looking for and compare products. Continuing with the interactive theme Alienation has created a news feed on the homepage where visitors can see the latest updates. Facebook, Twitter and YouTube have been integrated throughout the site with a series of short videos showing customers how to pitch their Vango tent. Alienation looks forward to building on the success of the Vango site and will be using the Vango platform to create new sites for other brands in the group.

Results

The Vango website has enjoyed a 50% year on year increase in vistors since launch. The latest addition of a Shopatron ecommerce facility will facilitate monitoring of sales in the coming months.

“As a business, Vango strives to put our customer at the centre of our online marketing philosophy, and as a market leader, we insist on setting ourselves apart from the competition. Alienation helped us deliver on that promise. From the first meeting, Alienation understood what we were about as a brand, how important design was to our business and enhanced how online technology can help advance our consumer offering. The finished result was a website which has raised the bar for an entire industry.”

Scott Beveridge, Creative Manager,
AMG Group

1. 2010 - Present
2. http://www.vango.co.uk/
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