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Written by Simon Bennison
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Friday, 05 February 2010 16:57 |
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I really can’t type this fast enough.
I found out just now about a phenomenal mess up by Vodafone on Twitter, when the brand tweeted this massively offensive statement today:
By the time you read this it may already be huge news. If not by then, certainly by tomorrow.
Here is a quick screenshot of their attempt to put things right, by seemingly messaging each and every one of their followers to apologise:
At Alienation Digital we are always evangelising the strengths of Twitter to clients and prospective clients alike because there has never been a platform like it in terms of narrowing the distance between you and your customers online.
However, if it’s going to work you really need to have trust in your staff.
I feel the implications of this are going to be huge.
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