Brief

Established in 1883 in Michigan, USA, Wolverine is a leading manufacturer of casual and work-related boots. The company focuses on using innovative technologies and processes to create durable, comfortable and quality footwear, for men and women. Alienation was recruited by the AMG Group to create an exciting new ecommerce web platform to support the Wolverine 1000 Mile Boot Collection campaign in the UK.

Solution

Despite time restrictions incurred by campaign deadlines, Alienation’s team generated a slick new website that streamlines branding and imagery from across the company’s international network of sites, and provides users with an efficient online shopping experience. As well as offering an extensive catalogue of products online, the web platform features a ‘store locator’ and integrated social media to enhance the customer’s online journey.

The new site will highlight the heritage of this established brand, provide a platform for communication, and optimise sales in the UK, as well as providing support for ongoing marketing campaigns.

“We chose Alienation as we have worked with them on previous successful projects and knew that they would strive to both meet and exceed our expectations. The team went above and beyond to develop a site against tight deadlines, and we are very happy with the end results.”

David Paton, Ecommerce Manager,
AMG Group

1. 2011
   
2. http://www.wolverineuk.com/
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